I found a very interesting article on backlinks JP Schoeffel blog and I have copied below for your convenience.
I sometimes read marketing forums, marketing blogs and obviously, beyond the usual “how to make money online”, the most popular question is “how to drive traffic to my website…”.
I have written a lot of articles, and produced video training to detail what would make people to visit your site and what would then in turn drive the search engines crazy about your web pages. In summary, it all comes down to: Backlinks.
Firstly, because by backlinking, you’re going where your prospects are and you’re telling them, “Hey there’s something great there, come and visit us”. How could they know if you don’t get closer to them by dropping a link back to your site, at the exact place they are visiting.
Secondly, because with backlinks, you’re feeding search engines with the food they want. Why would they rank a page no one is linking to? What would it mean? Certainly that no one cares about this website. And it would end up sandboxed and ranked beyond page 50.
Now, most people know they need backlinks, without really knowing why, or how to get backlinks. Then people think that by getting 5 backlinks from 5 articles submitted at ezinearticles for example would be enough. WRONG!
This is the biggest blunder I see most webmasters do. You’ve created a great website, blog, review page, and you literally kill your work by just creating 1, 5 or even just 50 backlinks.
If you want to get a clear picture what I am talking about, please check this screenshot I took from a search on Google for the keyword (exact phrase match): “Auto insurance quotes”
The #1 website for this keyword is : allstate.com . Now, check how many backlinks they have…
900,000+ links. Of course it’s a highly popular keyword and you would not want to rank for such a keyword.
The “easiest” is to pick up some keywords where competition does not have so many backlinks. But still, it would require you build several hundreds to several thousands of backlinks if you ever want to rank well for this keyword.
BUT then again, most people get it wrong once more! And this is really surprising, especially when you see all these guys offering backlinks services. They completely miss what the essence of backlinking is.
Of course, backlinks allows you to get indexed quickly since you’re offering search engines more ways to find your web pages.
BUT
How do you think a search engine will find your backlinks!?!
It’s not a real issue when you build just 5 or 10 backlinks. They are usually created using article directories, squidoo lenses and you can hope for search engine to find them… although most of the time they won’t find it quickly, if ever. Which is also the reason why such a few number of backlinks is useless anyway.
When you create thousands of backlinks, then, you need to tell the search engines where those links are located. And this is where it becomes tricky for most people, and especially for those offering backlinking services.
INDEXATION: you can’t produce an effective backlinking campaign if you don’t get those backlinks indexed! Seems like a catch 21: you want traffic and good rankings, so you create backlinks, and a lot of them (let’s say 5000). But then those backlinks are lost into the cyber-space, and you need to get them indexed so that search engines will find them in order to finally follow them and find your “money” site!
To recap, in order to get your site indexed, you need to get your backlinks indexed! This is the key to powerful backlinking campaigns and this is truly critical. Of course “simple” backlinks (without worrying about getting those indexed) would generate some results, but not as fast and not as effective as if you add an indexation campaign for your backlinks.
It seems technical (and it is) but this is truly the only way to run effective backlinking campaigns… I will tell you in an upcoming post how I manage the whole process (well I won’t be able to describe it fully, since it’s proprietary process I am using for my business, and a kind of competitive advantage, but I will try to sketch the main principles and also give you an opportunity to use this process)
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